Explorer Deck for…
The Gopher Marketplace
…powered by
Don’t let us pitch you.
Invest in a company you’d use, for everything!
Room 1 · The need
If you need help with a service.
You came to the right place.
Tap on a service you already use or one you need. We’ll show you a better way already exists.
Ordinary. That’s the point — this is a $1.07T market made of Tuesdays.
Room 2 · The problem, and the fix
Here’s the problem.
And here’s how we’ve solved for it.
Your weekly online delivery order from Harris Teeter, shown apples to apples.
One transaction. All three sides better off.
The new marketplace · Gopher iQ
A data engine with a brain.
Learning with every marketplace interaction. Tap any step in the wheel.
Seven steps. All a valuable signal.
Every interaction lends behavioral data.
Already in market with L&E Research — paid user studies, reported by product and DMA, off our own orders.
◆ Try it yourself
Ask it anything.
Type anything — this is the engine that ships, running right here in the page, offline.
Try one, or write your own:
Our marketplace connects people to services. Gopher iQ connects behavior to insight.
Don’t take our word. Use the thing.
Best on a larger screen.
The new marketplace · Gopher Go
Now turn the phone
the other way around.
Same job, seen by the neighbor who’s going to do it. This screen is the reason they keep showing up — and the one thing no lead-gen platform can copy without dismantling its own business model.
Before they tap accept, they see the exact number that lands in their account. Not an estimate, not “up to”, not after a cut.
And then it stops being gig work.
Do a good job and the customer can favorite them — the next request goes to that person first. A rating that travels with them, on a platform where reputation is an asset instead of a number that resets.
Workers bring their own clients onto Gopher and keep serving them here — building a personal book of business on our rails. Every other platform treats the customer as platform property. We hand them back.
First 10 jobs are the trust-building phase; after that, payouts go to bullet speed. Top pros can post flat-rate deals — “power-wash a home, $150” — and get booked in two clicks, instead of paying for the privilege of quoting.
A lead-gen platform charges them to lose. We pay them to win, and let them keep the customer.
Mechanics from gopher-go-101.html, the live worker guide: Earn $ / Total $ disclosure, free browse and accept, instant payout after the first-10-jobs trust phase, favorites, self-referral, the Elite / Elite+ / Pro tiers and service-provider deals. Lead pricing ($20–$80, 10–15 pros) is deck slide 2. The figure shown is the price the customer set in the previous room.
Diligence · Traction
Demand kept arriving.
We kept failing to serve it.
Drag the year. Marketing dollars only ever ran in one metro — the bright dot. Watch where everyone else came from.
Paid acquisition in this period was a job board pointed at workers — it accounts for just 3.3% of customer sign-ups. The demand side arrived on its own: at least 30% from search, 16% app-store, 7% referral, across 105 states and territories. Every paid channel is its own option in that question, so the unclassified remainder cannot be paid — the true organic share is higher.
There was no outage to point at — that’s what made it dangerous. A year-plus outside integration shipped compounding defects into the request flow, and completion slid year after year while nothing ever looked broken on any single day. 9,159 of those requests simply expired — nobody accepted them at all.
Most founders pour marketing into a leaky product. We cut spend, replaced the team, and rebuilt with AI leverage — turning dev budget back into runway. 2025 GMV held level with 2024 while the rebuild consumed the year.
The rebuilt platform deploys. For the first time, a working product meets demand that grew for two years without one. That’s the whole thesis — and it’s dated.
Every other pitch asks you to believe the demand is there. We accidentally proved it.
Sign-up counts on this page are actual, derived 2026-09-20 from the user export (142,486 rows). The parse is validated against the deck’s own published figures — 13,806 cumulative through 2021 (“13K”) and 142,486 total (“140K+”). The per-year distribution of dots across the map is modelled; city counts are not exported by year. Requests and completion rate are actual, from the order export (64,583 rows), cohort basis. 2026’s completion reflects deliberately opening markets that have no worker supply yet.
Diligence · Supply
The growth is already paid for.
It just couldn’t get out.
Here is every worker who ever signed up to Gopher, and how far each one got. Watch where the funnel dies.
They handed over their bank details to get paid — and never took a single job.
That is not attrition. Nobody clears Stripe payout verification and then wanders off. They stopped at the last gate because, for two years, there was nothing working on the other side of it. The previous room was the demand that kept arriving. This is the supply that kept arriving too. Neither side could transact.
So what is one activated worker actually worth?
Drag the worker count in a market. The five dots are real markets — you’re tracing the line that runs through them.
Registered workers and completion rate by DMA — deck slide 5, actual. The fitted line through these five markets is r = 0.96. The deck’s headline r = 0.99 is the same relationship measured against GMV rather than completion. Registered ≠ active — every count on this page is labelled with its gate.
That is what it costs to turn Atlanta into Raleigh.
5,094 more registered workers at the ~$1–2 per registration we already pay — and completion goes from 19.0% to 67.5%. Same demand. Same requests posted. 3.6× more of them actually finish. A $5/day job-board post reliably draws ~40 applicants a day; that is the boring, reproducible channel behind the $1–2.
And the forecast asks for nothing more than this. 2027–28 assumes completion rises toward the Raleigh benchmark — not past it.
The workers already standing on the platform can absorb 2.3× everything Gopher does today — with nobody hired, nobody recruited, nothing bought. Capacity is payout-verified workers × 10 requests/year, the throughput our healthiest markets actually sustain (Raleigh 9.6, Holly Springs 9.9).
We don’t have a supply problem or a demand problem. We had a product problem — and it has a deploy date.
Worker funnel from Users.csv, verified 2026-07-28, each stage labelled with its gate. Market capacity model and the 84 / 43,139 / 2.3× figures from Gopher-Onepager-Market-Selection. Worker CAC ~$1–2 per registration. The $5.1K–$10.2K is derived on this page from 5,094 × $1–2 and is not a P&L line.
Diligence · The spread
Tap everything you paid
someone else to do this month.
Be honest. Every tap adds one app to your phone — and one to Gopher.
DoorDash sees your food. Uber sees your rides. Angi sees your home. Each one knows a sliver of you and is structurally unable to see the rest.
One relationship across every category. Anonymized, that cross-category behavioral graph is an asset no single-vertical player can build — and it widens with every order.
One in five customers in the Raleigh cohort already used multiple categories — while the product was broken and most categories had no local supply. That is the floor, not the ceiling.
Everyone else picks a lane.
| Capability | Gopher | Delivery / Rideshare |
Service Marketplaces |
Lead-Gen Platforms |
|---|---|---|---|---|
| All services on one platform | ✓ | ✗ | ✗ | ✗ |
| Customer-driven pricing | ✓ | ✗ | ✗ | ✗ |
| Transparent earnings · free payouts | ✓ | ✗ | ✗ | ◖ |
| Browse available jobs for free | ✓ | ◖ | ◖ | ✗ |
| Favorite-worker matching | ✓ | ✗ | ✗ | ✗ |
| 100% verified ratings & reviews | ✓ | ✓ | ◖ | ◖ |
✓ Standard · ◖ Limited / paid / conditional · ✗ Not supported. ★ 4.97 across 35,363 two-sided reviews — customers and workers rate each completion.
Nobody is going to build the other four lanes to come after us.
They’d have to become a different company to do it.
Category sizes and the $1.07T total are deck slide 7. Capability matrix and the 4.97 / 35,363 review figures are deck slide 9. The 20% multi-category figure is the Raleigh DMA cohort through Dec ’25, deck slide 4. Named competitors are the ones the deck itself names; everything else is shown as its category.
Room 7 · The ask
$3M. And you get to
decide where it goes.
Flat 20% — no step-down, no expiry, riding through the close of the round. The cap was revised from $20M down to $10M in the investor’s favour. A $10M post-money cap on a $3M round implies roughly $7M pre — you enter at the company’s 2023 independent valuation of $7.5M (Sherpa Collaborative), after a full product rebuild.
Move the $1.875M that’s left. See what you break.
Salaries, engineering, software, overhead — all of it, nearly three times over. The 2028 loss exists because the surplus is being spent on acquisition. GMV growth is the headline; the burn is the evidence of investment. And the advertising line is derived, not chosen — gopher signups × $15 + requestor signups × $3.
~$3.4M has already gone in, ~$1.5M of it into building and rebuilding the product. The heavy lift is behind us. This round is the first one that is entirely growth money — pointed at 43,139 unused requests a year of capacity already standing.
You’ve now seen the product, the demand, the supply and the lever.
The only thing left is the date: November 15.
Terms and use-of-funds from deck slide 13; P&L figures rev 2026-09-12-b. The four activities under each budget are the deck’s own named line items; the quarter thresholds that switch them off are an illustration of allocation priority, not a P&L sub-line. Nothing here is an offer to sell securities; the SAFE form and terms sheet govern.
November 15
You just used it.
So will your neighborhood.
Everything in the last ten minutes is built and deploying — the engine that understood you, the price you set, the neighbor who keeps all of it, the business that builds a bench, the merchant who keeps their margin. Four sides, one relationship, one app.
The product was never the question we couldn’t answer.
Now it answers itself.
That second door holds the traction, the supply funnel and the competitive position — kept out of the main flow on purpose.
◆ Gopher Deals
Your neighbors are already here.
Every dot is a real Gopher account. Drag the radius.
- 0 customers nearby
- 0 workers nearby
- 0 total eyeballs
26,133 real accounts on the map.
Make one. Watch where it lands.
That is the whole registration. A reviewer approves it, and it is live.
Free to start. Advertising buys amplification, not inclusion.
Everyone gets seen. Only the front of the shelf is for sale.